When working in international settings, developing a corporate culture that includes team members from various cultural backgrounds can be fascinating and very productive, but it also requires cultural competence. Each country is unique, and its culture has developed over hundreds or even thousands of years. This means that values, cultural norms, and belief systems are deeply ingrained in the people.

Alcedo CZ knows what it takes to find the right words for any occasion and topic for any given audience or target group with a specific cultural orientation. This competency is derived from an understanding of cognitive psychology, linguistics, and anthropology. Symbols, metaphors, images, and idioms are often used as shorthand for experiences, emotions, and parts of communication that would otherwise require longer explanations. However, there is often no direct translation for these verbal elements in other languages. Let Alcedo CZ overcome this challenge for you and develop the right content for your brand and target audience.